Stitch (packaging detail)
Stitch is a concept brand of yarn and supplies marketed to a younger sect of the international knitting community. Inspired by yarn bombing and yarn-based street art, the brand draws inspiration from graffiti culture to let young creatives explore what knitting is to them — expressive, decorative, maybe even disruptive.
Designed to look like cans of spray paint on store shelves, the distinctive look serves more just an aesthetic purpose. By placing skeins of yarn and tools in containers, they help to keep knitters more organized as they work.