Exceptional Roofing - Branding

Exceptional Roofing is more than just a roofing contractor. They also provide onsite evaluations and risk management assistance. My aim was to create a brand that exemplifies quality and efficiency. The logo mark holds both an "E" for "Exceptional" and an "R" for "Roofing" within the singular design. Pairing well with the structured typographic logo, Exceptional Roofing's brand is built for multiple platforms.

SCOPE

Discovery & Strategy

Identity Systems

Brand Guidelines

Typography & Color