Alchemy of the Spirit - Branding

Alchemy of the Spirit is a distributor of low intervention wines and craft spirits in the state of Florida. The "A"in Alchemy is the alchemy symbol for air. It acts as a logo mark for the brand. This design holds multiple representations such as: the four stars are the four main elements of alchemy (fire, water, air, earth). The rolling hills represent the origins of wine, which is the earth where the vineyards are cultivated. It's mirrored so you have the physical representation of the phrase "As Above So Below”.

Scope: Discovery, Brief, Mood Board, Strategy & Ideation, Packaged Brand Guidelines