SLC Int'l

Once I started thinking about creating a company that designs and sells custom fitted caps, I really started paying attention to the logos people wear on their heads. I noticed that the most common and most loved hat logos were typographic in nature. I also noticed that most people where hats that indicate where they live or where they're from. I was in the airport when I had some of these thoughts and had the idea to create lockups using airport abbreviations. I love how this SLC turned out.