Logotype for Bertoglio Lawyers
Visual Identity project for Bertoglio Lawyers
THE BRAND
Bertoglio Advogados is a law firm with know-how specialized in Civil Procedure Law with exclusive service and development of personalized strategies based on the most recent legal theses, elaborated in extensive research in specialized legislation, the jurisprudence of the superior courts, and in renowned doctrines, always aiming at an individualized work to guarantee the achievement of material and procedural objectives in the defense of the rights of products from the industry, commerce and agriculture.
GOALS
Bertoglio's objective is to satisfy its clients in terms of protecting their rights by offering safe and efficient legal solutions supported by national legislation and jurisprudence, always performed with technical excellence and transmitted with maximum clarity and objectivity.
CONCEPT
SHIELD
In the symbology of the brand, the shield was adopted as a representation of safety, trustworthiness, and protection.
In heraldry, the shield represents some virtues such as honor and honesty.
MOUNTAIN
The mountain expresses stability, immutability, strength, resistance, sometimes even purity. In many religions, the mountain symbolizes the apex of divine connection, mostly when its peaks are represented in paintings and drawings based on triangles.
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