Rain: Brand work

Hey Dribbble 👋

Sharing some of the brand work MetaLab did for Rain — the leading choice for buying, selling, and investing in cryptocurrency in the Middle East. 

From the start, we knew we wanted Rain to feel different than other crypto apps out there. Inspired by the rich history of trade in the area and took lots of visual cues from the landscape itself. 

Below are visual explorations for the brand story we called Sands of Time.

Just as travellers once crossed thousands of miles to trade goods and exchange coins, cryptocurrency offers a seismic shift equally as big. 

By paying homage to the rich legacy of trade in the area we were able to come up with a brand that feels unique and ownable.

Big shout to @Rosie who led the Brand Sprint — and to the rest of the MetaLab team that were involved @brice, @adrien, @noah and @nuno.

Some nice bits from the brand book below 👇