Notable Branding

Notable is a stealth news platform covering subjects in business, politics, pop culture, science, sports and technology.

1. Logo concept

Our task was to create a fresh and optimistic looking logo that would reflect openness and trusting. During the project was explored a lot of logo concepts, but the winner was the concept that combines network, N letter and globe. 

2. Logo Mark Evolution

Logo mark from sketch to final version.

3. Color Exploration

The challenge was to find the best contrast between "N letter" part and "network" part on light and dark backgrounds, keeping in the same time the energetic and optimistic feeling of logo mark.

4. Logo mark construction

Here is the final logo mark that was designed based on geometric grid. 

5. Final logo design

The final logo design represents the combination of icon and wordmark.

6. Logo Animation by Alex Gorbunov

Logo animation was inspired by Big Bang theory and formation of Universe.

Logo animation backstage

7. Brand Guidelines