Warby Parker Blog

See project http://hightidenyc.com/projects/warby-parker-blog

After launching the Warby Parker brand, High Tide continued the creative relationship, executing original content for the Warby blog. This unique opportunity offered us the chance to translate the brand’s distinctive personality to the web by showcasing their love of the literary world, photography and music. In order to communicate the playful essence of Warby Parker, High Tide art directed photo stories and playful gifs, created interactive infographics and commissioned illustrative maps.