Logo design and brand development for a women's clothing line.

The branding across touchpoints on a fashion label presents multiple opportunities to reinforce the brand identity. It also presents lots of fun different lockups that you can use in those different touchpoints. Contemporary brands understand the flexibility that such use calls for and creating a stronger overall voice and presentation.

After developing the brand identity, I went to work on mocking up some different marketing material ideas. This Billboard features the same photo as the cover and, paired with the logo and call to action, presents as a contemporary brand to generate awareness and drive sales.

I did not design these actual icons! I simply gathered them and matched them together to form a cohesive group. The idea was to build out the brand language to include iconography that would expand the concept of the Divine Feminine brand. Also in mind was printing and embroidery considerations for apparel, tags and other fashion brand assets, and use for social media and digital assets too.

Logo design, typography and iconography.

Made in Adobe Illustrator on a mac in 2020.