Insperity Mini-Magazines
Insperity Mini-Magazine Campaign
Concept / Creative Direction / Graphic Design
I developed and designed what Insperity management claims is the most effective marketing tool in its 30-year history. The tool is a mini-magazine packed full of bite-size chunks of relevant content. This magazine is the perfect credibility tool. It was responsible for over 75% of the social shares on Insperity's online resource page. The first four published versions of the magazine had a print run of 70,000 in a little over a year. The magazines are still in print since 2015. Fun Fact: I pitched this project a few months after I started working there, and it took almost two years to see it happen finally. Gotta love corporate America!
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