Branding for women's fashion brand

The brief was to create an uplifted, stylish and contemporary fashion label for young women and teenaged girls with the name Divine Feminine. I took the name and ran with the concept. Centered around the eight-pointed star as the main icon (representing spirituality generally but not religion-specific) I then chose the two typefaces to create an elegant but still casual and refined brand identity. The palette is intended to give a feeling of warmth and understated pops of color. The rest of the supporting iconography can be used interchangeably to give an esoteric and mystical flexibility to the brand logos and presentation.