Audible wanted a campaign driven quiz with an engaging interface built to handle future/multiple quizzes. The quiz is built on Contentful and fully managed by Audible's team.

They can leverage a set of custom question types with weighted results for each answer. The end result serves up custom tailored listening recommendations.

The concept for the first quiz campaign was "no resolutions". The CMS allows for the creative of each campaign to be seamlessly integrated.

Results

At launch the quiz had a completion rate of over 80%.

See it live