Farm21 - Logo
The Client:
Farm21 gives farmers access to more data than ever before, providing pinpoint-accurate insights that combines data from proprietary low-cost sensors, weather, scouting, and satellites. Helping farmers, crop advisors and agricultural researchers to increase yields, save resources, grow more sustainable or validate trials.
The Problem:
As a seed-funded startup, Farm21 are looking to scale up their marketing efforts to acquire more customers. Fundamental areas needed looking at to help achieve an elevated brand image that appeals to farmers, crop advisors and numerous other customer segments. Communication regarding the platform, sensors and offering was lost, and it was challenging for customers to interpret the solution. Additionally, the prior branding and website didn’t position Farm21 as a leader in the space.
The Solution:
We took a holistic approach, starting from the brand identity and working outwards to the copywriting and website design. The engagement started with a brand strategy workshop where we solidified the founders' thinking into a strategy with clear messaging, a place in the market, and defined customers. Following the strategy, we established three creative routes for the brand, and with some refinement, we narrowed it down to a single option reflected in the brand today. Next, a full identity was established, covering multiple analogue and digital touchpoints where customers would come into contact with the brand. We spent time interviewing the team and then translating that into a conversion-led copy that clearly communicated Farm21s solution using benefits led language. Next up, we created a new website, starting with wireframes, then moving forwards to the visual design focused on converting more visitors to paid customers. Overall the new design was well-received by stakeholders and puts Farm21 in a strong position to achieve growth targets.
Credits:
Another big win for the team! Great to bring a huge project to life. We’ve got Leo, Hilary, Vicks, Edward, Oleg, Taras, Mandar and Renny.
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We are Solace:
Solace is a digital design agency that bring leading talent from strategy and design together to be a functional resource for funded startups to transform and disrupt industries. We design SaaS platforms, mobile apps, highly converting marketing websites and corporate identities.
We are available for new projects. Contact us!