LOGO REDESIGN AENNON

LOGO REDESIGN AENNON

ABOUT LOGO

The main idea was primarily to simplify and modernize the existing logo. The sign (house) itself symbolizes merging the letters A + E. The word Aennon has the “cut” letter E, the idea was to follow the rhythm of the house. When it comes to choosing colors, I left the existing ones just changed the shades. Viewed from the aspect of color psychology, blue symbolizes stability and reliability, and red health&wellbeing, which are the characteristics of this brand and the image it wants to achieve.

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