Logo - Retro Motor Show Poznań

Logo and basic visual identity design for Retro Motor Show - vintage and classic cars convent that takes place in Poznań, Poland.

Event has almost no bradning except for the logo and few marketing materials. These is no system of visual communication or any consistant structure for navigation on location. I had to come up with the idea for the event's structure. I decided that it would be best to divide cars by the decade they entered the production, starting with the 20s up to 90s. Each period is illustrated with a characteristic car from that time. There is also additional division by car type - passenger cars, trucks and busses, motorbikes.

Logo is based off rotary engine's rounded triangle shape with additional stripes to add dynamics. It's colours are based from France's and Italy's racing colours - Bleu De France and Rosso Corsa.

This design was created as an academic project on my 5th semester of studies.

Learn more about my other designs: https://jaroslawpoplawski.myportfolio.com/logo-pictograms