Dark blue eCommerce Footer

This is a shot of a footer I designed for concept delivered earlier in the year. In the end it wasnt used in it's exact form but was taken on to realise the end result.

I created a rich colour pallete to communicate the ideals of the luxury, english heritage brand. For this reason I also chose to use Gill sans and Caslon – as a conversation starter for broader brand discussions – as they presently use Futura.

I was involved in the concept and pitch but handed over for final delivery.