Readerly Case Study
Readerly
Illustration Guidelines & Brand Development
Art Direction, Illustration, Iconography
Additional Sketching and Ideas with Glenn Thomas
Book recommendations, redefined. This phrase guided the whole visual language for the illustrations and brand. In a world where robots and advertising revenue dictate what books we see, how can we get back to the warmth of a trusted loved one sharing a book they enjoyed with us. How could we take that phrase and tell Readerly’s story visually?
Systems & Library
We created a flexible and diverse set of illustrations to be used and reused throughout both the marketing site and product. It was important to have a modular system that allowed us to pull apart and break down the illustrations for various applications.
Responsive Imagery
We serve unique images formatted for mobile, tablet, and desktop screens. Modular compositions allow us to rapidly create these almost systematically.
Process
We built the style around three core pillars that act as a guiding light or north star. They are disruptive; seen in the harsh brushing and paper cuts, community; seen in the color palette and general kids book reference, and inspired; visualized through the interactions between the characters and sparks of magic and joy throughout.
