An e‑commerce story of content

Together with Amica, a leader in the market of household appliances, we have developed a dedicated rich-content e‑commerce platform, optimizing the entire customer journey at online retail channels.

We reach the target audience with effective and creative product communication directly where they look for insights and expertise - at product card rich description at largest online stores.

Amica e-commerce product cards are the final step on the customer online shopping process. Their shape, look and feel and functionality are key factors when it comes to conversion rates. Analysing consumer insights and big data helped us to understand which particular product information should be included at product cards and how should it all be merged together into a single experience. Adding the creative part resulted in visually stunning and yet scalable mechanism of beautifully crafted rich-content product descriptions published on largest retailers’ websites.

Each card is a separate story about the product, enriched with animations, creative copywriting and interactive modules developed according to individual technical requirements of retailer e-stores.

Product description is more to consumers than just technical knowledge. It is a chance to convey brand’s personality and communication directly ot points of sales. Expanding the experience by shop-in-shop landing pages, expertise and product education helped us build a deep and attractive brand image in the eyes and clicks of retail customers. Interactive landing pages strenghten the complete brand experience, at the same time helping consumers make the right choices according to their needs and preferences.

More information you can find here: https://af.agency/work/an-e-commerce-story-of-content/