Logo Design - Start Up

A project I worked on with my good friend, Michael Worthington. We redesigned the keg making it clever. The keg was patented in ~1950 and the design hasn't changed much since. For the launch of this 21st century keg I explored a modern aesthetic with a gradient inspired by the SRM scale of measuring beer color. Or more technically light refraction through beer. The font is a clean thin font with a small Bauhaus nod. What do you think?

Pine Watt
Brands, Illustrations, Packaging, Web Design
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