UNIQLO (Case Study)

UNIQLO is a redesign of its existing website and mobile app. It seeks to unify the e-commerce into one entity to remove the separation between the varying platforms. It also intends to improve the content hierarchy and navigation.

The current modern look-and-feel of the website and mobile app has been retained with some improvements to fulfill the redesign’s goal. Visual elements are made consistent by applying the original identity of UNIQLO.

To accomplish the redesign of UNIQLO, the previous mobile app was removed to be replaced with a responsive website that is available in mobile, tablet, and desktop interfaces. This unification is necessary to remove the stark difference in terms of how the e-commerce functions in the mobile app vs the website. To further improve the content hierarchy, the entire content is analyzed as a prerequisite to reorganization. Data is gathered to identify the frequently used features of the users, so that appropriate hierarchy is applied to the design. For the navigation issue, consistency and familiarity is key. Data on user touchpoints and journey in the website is analyzed to improve strategic placement of the navigational elements.