DRA - Branding and marketing collateral

We developed a strategy of blind surveys of clients, potential clients, and team members to compile a set of qualitative data to review with the firm. I reviewed and organized the data into virtual whiteboards to share with the Dean Runyan Associates team in an interactive branding process. This full branding process included discovery, naming, visual and verbal identity, company mission, vision, and values, and social media guidance. While everyone had their own preconceived ideas they trusted the process which resulted in a brand the whole company gleefully promotes and clients praise regularly.