Emma Raducanu Branding
At 20 years old, Emma Raducanu is the first British professional tennis player to win a Grand Slam singles title since Virgina Wade in the 1977 Wimbledon Championships. Emma is passionate, youthful, and enthusiastic, but one thing that stands out the most is her assertiveness when playing tennis. We have taken upon ourselves to do her personal branding with the visuals that are meant to mirror her strategic and remarkable playing. Her game is methodical and airtight. The use of distorted straight lines represents her assertiveness, while the "spark" element represents the impact, intensity, and her passionate force. The usage of colors (blue and red) are used to represent her youthfulness and "happy-go-lucky" childlike energy.
Emma Raducanu 是一名20岁来自英国的职业网球运动员也是继1977年温布尔登锦标赛Virgina Wade之后第一位赢得大满贯单打冠军的英国女网球运动员。Emma是一位充满激情、热情与年轻活力的运动员，其中最让人印象深刻的莫过于她那具有侵略性的比赛风格。因此当我们在为她设计个人品牌时使用的视觉效果来反映了她那倾略性及总是出其不意的球技。她的球风总是有条不紊且严密的。这次我们使用了扭曲的直线代表了她的攻击性，而火花的元素则代表了她打球的冲击力，强度以及激情的力量。红色与蓝色的结合则是代表她的青春活力以及幸运的运气。
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CD : Lim KF
PM : Jordan Yong
Research : Michelle
Visual Design : Michelle
Motion Graphics : Alex
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