Halston Heritage | e-Commerce Experience

Halston Heritage sought to refresh their existing e-commerce site in an effort to appeal to a younger, millennial demographic of women. Areas requiring improvement included better homepage design with a cleaner emphasis on the products, better navigation organization and search experience, and an overall improvement on capturing the minimalist, modern, and luxe qualities of the Halston brand. The results are fashionable, elegant, and effectively revive their e-commerce experience to reposition the brand and the retail of their products for timeless success.