Airwick #SquareFoot SuperBloom Campaign

Havas Agency created the first collective ‘Super Bloom’ to combat the massive loss of native plant life in the U.S. Great Plains. Each time a Square Foot (illustration) is shared, one square foot of wildflowers will be reseeded.

My love of flowers and environmental responsibility made it easy to get inspired and contribute to this campaign.

This was the other concept I created for the campaign that wasn’t chosen to move forward but I still really love and think is so cute!

Learn more about the project here: http://airwick-stage.hyho-digital.com/mission/squarefootsuperbloom