K2 Dance Academy - Branding & Logo Design

Research & Concept

Kara came to us looking for a fresh and new logo for her dance academy, K2 Dance Academy. She wanted a logo that would stand out and represent her love for dance.

Strategy & Production

We studied the form of the human body ad found that in particular poses the arch could be accompanied with the number 2 to create the shape of a heart and this became the focus of the logo quite early on in the logo design process.

Outcome & Deliverable

What we had created together was a clean and easily identifiable logo design that is simple and easy to recognise. To see the students wearing their letterman jackets sporting the new logo is a very proud thing for us to see and is why we love doing what we do.

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