Pure Recharge - Sorbet Pot Package Design

Research & Concept

Dara & Joseph at Pure Recharge came to use looking to update the label design of their "Nice-cream" and Sorbet products. We were really excited by this as the product was amazing and innovative in its production and taste. We started off by asking Pure Recharge what made the product a "must Buy" and what separated it from the other independent smoothie/health companies out there. It was their unique hand crafted recipes and the inclusion of lactose-free and vegan friendly ingredients, so it was vital we captured that on the packaging.

Strategy & Production

Once the label design was created and signed off. We started working on bringing these products to life through 3D Modelling and rendering to allow us to create a strong social media campaign around each of the flavours that were on offer. We used Cinema 4D and Octane render to give a ultra-realistic render for the videos.

To add to the "hand-crafted" aesthetic we went with a stop-motion style animation and coupled that with a high energy, playful soundtrack.

Outcome & Deliverable

We are very happy with the end product, and so was Dara and Joseph. The video was well received and really helped launch the new product to the world. We look forward to the next run of exciting products from Pure Recharge.

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