Mr. Mustachios Branding, 2022

Stoked to share this brand identity I just wrapped for Mr. Mustachios, a new hot sauce company! As someone who loves hot sauce, this was a super fun project. Jeremy had a strong vision for the brand right from the start. We wanted to lean into the name and create a character to represent the brand and its playfulness. Fun, bright, mischievous! I love how the primary logo developed throughout the process to this final version. Also excited to share some of the other concepts that didn’t make the final cut.