Lasso — Onboarding illustrations
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We worked together with NY-based fintech company GoalBased Investors (GBI) to craft Lasso, a digital product aiming to democratice access to financial planning and advice, despite your level of financial literacy.
We came out with different ideas to help GBI tell their story. The initial concept was centered around the imagery of mountaineering with investors striving to achieve their personal summit with the aid of Sherpas—or financial advisors in this case.
Then they came up with the Lasso concept to invoke the idea of harnessing the power of financial advice and bringing people together in a community-oriented way. Embracing the new branding of the product, we decided against an obvious cowboy theme, instead, creating the lasso as a simple line that interacts as a visual aid to enhance the message of the app.
To convey concepts such as saving, improving, and seeking help, our illustrator Fran Pulido used simple geometric figures, so we were still at an abstract point, but visually, we had an attractive and very adaptable solution to communicate the message.
Read how we crafted Lasso's apps from scratch, check out the case study on our site!
And if you want to turn your idea into reality, give us a shout at hola@z1.digital
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