Cosmetics package Ailee

Task: developing a logo for a brand cosmetics, which would stand out from the competition, show the tenderness and uniqueness of their customers.To stand out against their background, it was decided to use more interesting fonts, adding a unique sign or font transformation. Based on a font designed and drawn by hand, with an accent letter "i" in it. Letter resembles the silhouette of a girl who is “inspired” and directed forward; this way the logo symbolizes confidence in the girls who will use the product, and with the help of thin lines, it shows their tenderness and elegance. Link to full project: https://www.behance.net/gallery/139233765/LOGO-Ailee-cosmetics-brand