An app that saves rhinos

The Context

Informations are missing about the work behind the protection of rhinos. There are squads like the Rhino Force who fight everyday to track down poachers, do autopsies, help extract bullets and get science involve to help reproduction. Unfortunately, there’s no promotions about their work or ways to make people feel more engaged in their battle.

The goal

The goal is to create a dedicated app to raise people’s awareness about the extinction of the black rhinos and white rhinos in Africa. Overall, the app creates connection between users and rhinos, to build empathy towards these animals that people rarely see. By creating attachment, users would feel more concerned about their extinction. The app allows users to either donate by funding or by purchasing items. The other way to donate regularly is to symbolically adopt a rhino and see it grow like their own pet!

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