ZUG78 agency logo - inspired AlphaGo match vs Lee Sedol

Logo Design for my Agency "ZUG78" which translates to "move78". Inspired by the amazing game of AlphaGo versus Lee Sedol. Move 78 was a god-move by Lee Sedol that defeated AlphaGo in the 4th match. The interesting thing is that the interaction between the AI and the human opponent led to this special move because Lee Sedol got to know the AI in the past 3 matches, which Lee Sedol lost.

This logo shows this move 78 setup in a minimalist and modern way.

ZUG78 Website will be online soon. So more aspects of this brand are on the way