Social media trends to watch in 2022: 4 big ones

It doesn’t matter what industry you’re in; social media is king. On social media, you may connect with prospective consumers, build a community, and spread the word about your product or service.

As a result, it’s imperative that you stay up to date on social media trends throughout the year.

As the number of social media channels grows, so does the competition for the audience’s attention. To keep their members interested and entertained, social media sites are continuously coming up with new methods to keep them logged in.

You can always be one step ahead of your competition if you keep up with the current social media trends, which we’ll examine in this piece, and we’ll offer some predictions for 2022. Time to get started.

2022’s Most Influential Social Media Trends

This isn’t a shocker, but it’s really vital for your social media success: Using many social network accounts.

Videos are the first social media trend to emerge. On social media, videos are becoming more and more popular. You may be asking yourself, “Why?” If a picture is worth a thousand words, then a video is equivalent to a thousand photos. They will continue to rise in social media popularity in 2022.

As a result, videos have become so popular since they are more engaging than static images due of their autoplay capability and the new trend of 3-5-second attention-grabbing openers. Non-skippable video advertisements are only one of the many methods that social media is using to reach its audience, which is why videos are prospering on social media.

The fact that individuals prefer watching a video over reading a text is not the least of these preferences.

With a few clicks of the mouse, you can produce a high-quality video that catches the interest of your audience in only a few minutes. For that reason, it’s no surprise that video is becoming more and more popular on social media.

The next social media trend for 2022 is “storytelling,” which is similar to how “videos” pique the interest of viewers.

After Wyzowl polled 813 people at the end of last year, we pulled together some of the most relevant data for this infographic.

Stories from No. 2 in the Social Media Crowd:

In the next year, Instagram Stories and Facebook Stories will become even more significant. Because millennials rely heavily on these features, you should make use of them to the fullest extent possible.

Instagrammers who didn’t utilize Stories reported a drop in engagement. Posting photographs and photos, no matter how amazing they are, is just not enough anymore. It’s simply that Instagram’s algorithms encourage you to make use of the app’s more recent features, such as stories. A lack of adaptability by content providers results in a considerable decline in the number of likes and exposure on the platform.

The facts are as follows:

Instagram Stories currently has 500 million daily users.

86.6 percent of Instagram Stories users post.

15–25% of people who see sponsored stories swipe up on the links.

Isn’t it true that facts are usually more convincing? Then, here are a few more.

User-Generated Content Is the Third Big Social Media Trend of 2016 (UGC)

User-Generated Content (UGC) is growing more popular since it seems more real and believable than traditional media. Using a more “neutral” perspective on a product or service makes it seem more authentic.

Do you know how? There are a number of ways in which you may get your customers to use your product in a creative manner. If you’re looking for the key to this social media trend’s popularity, it boils down to the fact that people are more willing to believe suggestions from individuals they know and trust than those from companies that are trying to sell you something.

Increasingly, marketers are relying on user-generated content since it provides better outcomes and generates more traffic and interaction.

Tik Tok’s Rise: Social Media Trend 4

This year will be remembered for its meteoric rise to 800 million active users by December 2021, according to the fourth social media trend of the year: Tik Tok. It’s already one of the most popular social media platforms, and it’s just going to become bigger.

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