Dr Rigotti - Branding design

I was contacted to develop a new brand for a psychoanalysis office, where we were asked to explore four pillars for brand creation: individuality, learning, reason, welcoming.

The identity was based on the idea of merging the iconographic synthesis of each of the pillars and the shape of the hit became a simple and strong visual tool that is used in pictograms, patterns, typography and color.

Deliverables include: Research + brand identity and all office supplies.