Fitness Made Simple University | Final

Really happy with how this one turned out!

The logo centers around a simple mark supported with some sturdy type throughout the various lockups. The weight plate stack being synonymous with a gym setting and the bookmark nodding to the emphasis on education.

I tried to strike an even balance between academic and athletic. FMSU's target audience is everyday people that need some guidance in their fitness journey so the visuals needed to be approachable.