Tony's Baltimore Grill

Atlantic City’s Oldest Pizza Joint. Building off of the distinct history of the legendary Tony’s Baltimore Grill, our goal was to visually bring new life while still engaging with the current customers. Working closely with the owner I developed a new logo system and applied it to menus, signage and online. Combining forces with a talented photo studio, we worked to capture the magic of TBG to captivate new visitors, and remind old friends what it’s like to be inside. A new collection of merch was also developed to bring in some of the new branding, and play into the old school vibe. Photos by Piacere / Illustration by Eric Hinkley