This project has been designed for KisKis gum product, aiming to target the Generation Z in China market. In order to stand out in a sea of unique faces, these group are seek out creative and unique ways to express their individuality, Focusing on their personality Box designed a series of cool clash supporting graphic to present how creativity and Individuality they are.
Awards:
Reddot Design Award - Communication Design 2019 (Packaging), Germany
Design Annual 2020, Graphic, US - Honorable Mention