Bumblebee Development

Last year we worked with our long time partner, Hasbro, to rebrand Transformers at retail. As a studio we explored everything from the logo to packaging, character rendering, and retail graphics.

This was one of the final illustrations of Bumblebee to be used on packaging and retail signage. Each illustration would start from a sketch to dial in the appropriate pose and functionality.

Check out our full case study on Transformers here.