Business Types on squareup.com

To accompany the website redesign last quarter and the launch of new product pages in our new color system, I also led the design of merchant specific pages for squareup.com. We refreshed these pages today.

These "Business Type" pages feature top-down photography and content unique to different use cases of Square's products and services. For example, a food & drink business would need a different solution than a retail store, or even a taxi service.

With more and more products launching from Square, these pages aim not only to speak to each of these different audiences, but also to reflect the breadth of merchants using Square to run and grow their business.