Knitting Factory - tshirt

The rebrand required me to re-think the existing knit ball. I sketched a lot of yarn balls. This direction initially had a more whacky style yarn ball but it slowly ended up needing to be more refined. It's still more complex than the current ball they use. I added the floating hands as an additional element to bring some new unique energy to the yarn ball which has been in conceptual use since the very first Knit venue in NYC.