Knitting Factory Rebrand

Been working since the fall of last year on probably my biggest branding project ever. Rebranding the Knitting Factory corporation. It's a national entertainment group with 3 music venues across the US, a record label, management company and promotions company. It's been a huge challenge because of a lot of limitations and just general confusion about what all the company does. But I think we landed somewhere fun and flexible that they can implement in a lot of different ways. Here's a mix of brand graphics.