Eyewear store frontpage re-design /B2C

Recently I had to buy new reading glasses. After a few clicks, I found the right link and was genuinely surprised about how much noisy content they had tried to cram in on the front page alone.

After a sleepless night... Here we are :D

I tried to compered UX, the company "mood" and brand. Whether I succeed or fail is ultimately up to you guys.