Wallet Connect • Mobile

The Wallet Connect product enables the connection between Mercado Pago wallets and sites with subscription services or recurring purchases, such as Facebook Ads, Disney+, Globoplay and Google Play. Before March 2021, any team at Mercado Pago had not tested and refined the Wallet Connect product. My first project at Mercado Pago was to investigate the problems in the connection and payment flow and propose improvements in the journey to reduce the amount of rejected connections and payments.

With the interfaces finalized, I started planning the user survey we would do to test the new flow. I organized the research plan, wrote the test script, the recruitment form, and recruited each participant. After the tests, I validated the changes to the experience and found a few things that needed to be changed in the visual proposals. The main opportunity we discovered in testing came in the new feedback screen I designed.

After we designed these changes, conversion increased considerably and the number of rejected connections decreased dramatically. In addition, we were able to notice an exponential growth in the TPV of Wallet Connect.