COTESSE

BRAND ETHOS 

Cotesse is a clothing brand with underwear, socks and activewear.  

The company turned to 7BTC for a comprehensive design in order to launch  a unified platform.  Our study of the market and the semiotics of people culture showed that in recent years, the role of a man, from his childhood to adulthood culture has changed:  people are increasingly perceived as independent individuals, capable of thinking about their feelings and comfort. 

At the same time, brands continue to use outmoded cultural and visual codes in their communication. We put sustainable thinking at the center of everything.  When we say sustainability is our core mission we don’t mean that sustainability is nice to have - we mean that it’s the only way we act.