EGGY Knorr - Sidekicks campaign

KNORR gives salty a new playmate for sidekicks campaign.

The spot follows “Eggy” the egg timer as he plays around the house, sliding down the banister, jumping on the bed and even surfing the Internet while the side dish cooks because sidekicks halved the cooking time down to only 7 minutes without sacrificing taste and nutrition.

Print, ads, email, website, content and social components launched, directed users to recipes, chef designed and placed on all recipes. They were all quick nutrition accompanied sidekicks. Push notifications, email, and social deployed the ideas to create top of mind interest and drive purchase Wednesdays starting at 4:37pm.

There was an 9% increase in dollar volume growth during campaign.