BF Goodrich – KO2 All Terrain Tyres Launch Event Creative

For the launch of the BF Goodrich KO2 All Terrain tyre, I created a 'no-nonsense' concept with a tough bootcamp feel that places the emphasis on the challenging terrain that these tyres can handle.

The event took the form of a challenge, with attendees getting the opportunity to test the performance of the tyres, as well as their own, on a challenging off-road track. The campaign in included digital as well as printed elements with the focus on the KO2 branding.