Logo Design for Underland Gems

Logo Concept for Underland Gems, a company that sells crystals & gems to hobbyists, primarily on Instagram.

The classic & mature design is gothic in style while remaining elegant & sophisticated, with a gloomy feel & few pops of color. It features a skull with a rose growing out of it, which is a play on the brand’s name – hidden treasures found in unexpected places, sort of like a dark version of Alice in Wonderland.