Freshape

New brand identity design project for Freshape, an engaged tech company shaping a fresh future for all on this planet 🌏 .

They are offering sustainable and patented in-house developed technologies which help people to live in harmony with nature.🐋🐘🦜🌲

To show that we should stand up for our planet, as an existence literally standing on the ground, I created an ape🐵's face with the word “ape” on a circle which subtly indicates the planet. The fresh lime green stands for an ecological stance of the company and the bold typeface is a voice to say what we all should archive together: environmental revolution.✊🌿

Full presentation 👉 https://akihirotakeuchi.com/freshape