Johnnie Walker Black Label – Advertising campaign
The heritage of this well-known brand is typically English. The goal of this campaign was to energise the brand by attracting a young adult audience. A suitably understated creative strategy with the product as unadorned hero and deadpan copy lines provide just enough irreverence to stimulate excitement.
View all tags
Posted on
Feb 25, 2022
More by Gerald Bedeker View profile
Like