Looking For Group Case Study

LFG is a matchmaking application that allows you to find someone who is online right now and play games with them. The key difference is the approach. Rather than grouping players by any form of in-game metrics, we instead try to pair players who are socially compatible, fostering a better gameplay experience & longevity through forging friendships.

An overview of the on boarding screens that are also featured as Brand cards, used in the app stores and ad campaigns. It gives a brief call to action based on the specific interests of the user.

A UX Research page I created for the adoption lifecycle of our application. With this, we can better target different users at each stage of our product lifecycle; allowing ourselves to benefit from a higher lifetime value on average. 

The mind map for our application. Each node is an action that can be taken by a user, and the resulting data processed on the backend to provider a better experience based on their input and/or customer data.