HoneycombHR

Honeycomb HR came to us in need of a brand! They are a new “child” company from the “parent” company, HR Optics. HR Optics has crafted their own HR management platform called Honeycomb. While Honeycomb was the name used in the beta phases it seemed to stick! However, they did not want to be so obvious and have the logo be a hive or honeycomb pattern. This posed and interpreting challenge.

We presented the client with 3 different logo options but he almost instantly fell in love with our hexagonal sunset. It is a part of a honeycomb pattern but done a little more subliminally. The gradient of colors creates a sunset look paying homages to it’s California roots.